There’s no taste like home: Filipino fast-food giant Jollibee serves up nostalgia at its first Canadian outpost
February 28, 2017
For years, Jollibee was rumoured to be bringing its Filipino-American fast-food restaurants to Canada. The day finally arrived in December, when the global giant opened its first store in Winnipeg, home to the country’s largest per-capita population of Filipino-Canadians. Hundreds lined up in -27 C weather for Jollibee’s Filipino and American dishes, with workers politely trying to keep the queue moving with a $50 limit per order. Some families drove in from Regina, 570 kilometres away, or carried food home on planes. “In much the way that Canadians beam with pride when Tim Hortons expands into the U.S., there’s a sense of pride when a Filipino company makes it big abroad,” says Ron Cantiveros, Jollibee fan and publisher of the Filipino Journal.