Financial Services
Manitoba’s financial services sector is one of the largest in Canada. It employs an estimated 20,000 persons and contributes $4 billion annually to the provincial GDP.
Financial Services Sector Profile

The financial services sector includes the following:
- Banking (consumer, commercial, investment)
- Leasing – Winnipeg-based National Leasing Group Inc. is the largest Canadian leasing company
- Insurance (life, property, casualty)
- Insurance Companies – Manitoba’s life insurance companies are major participants in the national financial services industry. Manitoba is home to three life insurance companies. The largest player is Great West Life Assurance Co., which is also the largest insurer in Canada. About 2,800 of Great West Life's 12,000 employees are located in Manitoba
- Mutual Funds (creation & distribution)
- Mutual Fund Companies – Investors Group and Wawanesa are two firms which dominate this sector provincially. Each are integrated financial services companies which create their own mutual funds and distribute mutual funds (in-house and third party). IGM Financial Inc., whose head office is located in Winnipeg, is the largest mutual fund distributor in Canada, selling both its own portfolio of financial products as well as third party funds
- Securities
- Structure & Concentration
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Venture Financing
Company Profiles
Great-West Lifeco - Company Profile
National Leasing - Company Profile
Sector Profile
Financial Services Sector Brief

Financial Services Sector Profile
