Key Industries

Creative Industries

Winnipeg is home to an internationally recognized community of creative professionals. From architects and designers, writers and performers, artists and animators, and actors and directors to box office-generating production companies and agencies, Winnipeg produces work acclaimed around the world. Feature films and documentaries win awards. Radio and television programming is top-notch. Creative writing and songwriting thrives. Graphic design and fine art are first-rate. The range is as diverse as the city itself. And destination architecture abounds, spanning from historic turn-of-the-century neighbourhoods like the Exchange District to iconic structures of the modern era like the Canadian Museum for Human Rights and the Winnipeg’s Richardson International Airport.

The next generation of entertainment is also prospering here, supported by skilled talent and computer technology. Winnipeg has become a hotbed for cool shops engaged in new media, including digital imaging, animation and special effects, interactive games and audio/video production.

Our cultural portfolio and cutting-edge creative capabilities are inspired by high-performance graduates of some of the best professional arts and production programs in the country.

Companies that depend on ingenuity find bright ideas growing in Winnipeg.

Vital Stats

Winnipeg has one of Canada’s highest levels of spending on entertainment as a percentage of total household expenditures, so it’s clear that these types of pursuits—from both professional and recreational perspectives—resonate on a meaningful level with Winnipeggers from all walks of life.  On average, Winnipeg households spend about six per cent of their household expenditures on entertainment. Total entertainment spending by Winnipeggers is estimated at approximately $1.9 billion per year.

Known as the ‘Cultural Cradle of Canada,’ Winnipeg’s creative industries sector is well-established and world class, and its multifaceted offerings continue to evolve and expand. Canada’s Royal Winnipeg Ballet, the Winnipeg Symphony Orchestra and the Royal Manitoba Theatre Centre have all earned international reputations.

With more than 4,600 groups and businesses involved in music, performing and visual arts, and more than 400 in film and video production. In addition, there are over 900 architectural, engineering specialized design firms, more than 300 advertising and marketing businesses, and 100 are engaged in writing and published works.

Fast Facts

  • $173M

    2017/18 total screen-based production volume

    (2018/19 projected volume - $250M)

  • $1.4B

    Creative Industries sector GDP

    (Manitoba, 2017)

  • +35.3%

    Growth in Creative Industries jobs in past 5 years

    (Winnipeg CMA, 2017)

  • 85%

    of Manitoba’s creative industries sector businesses based in Winnipeg CMA.

Sources: Province of Manitoba (2016), Manitoba Film and Music (2018), Statistics Canada (2017)

  • 20,500

    Workers in industry

    (Winnipeg CMA, 2017)

  • 3,360

    Creative Industries companies

    (Winnipeg CMA, 2017)

  • 2,000

    Post-secondary graduates entering industry each year (MB)

  • 1,100

    Members in New Media Manitoba industry association (MB)

Sources: New Media Manitoba (2016), Statistics Canada (2017)

YES! Winnipeg Investors

Manitoba Hydro

Manitoba Hydro Manitoba Hydro

Manitoba Hydro is the province’s major energy utility, providing electricity and natural gas service throughout Manitoba. The corporation employs 6,400 people.

Economic Development Winnipeg

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