Winnipeg is home to an internationally recognized community of creative professionals. From architects and designers, writers and performers, artists and animators, and actors and directors to box office-generating production companies and agencies, Winnipeg produces work acclaimed around the world. Feature films and documentaries win awards. Radio and television programming is top-notch. Creative writing and songwriting thrives. Graphic design and fine art are first-rate. The range is as diverse as the city itself. And destination architecture abounds, spanning from historic turn-of-the-century neighbourhoods like the Exchange District to iconic structures of the modern era like the Canadian Museum for Human Rights and the Winnipeg’s Richardson International Airport.
The next generation of entertainment is also prospering here, supported by skilled talent and computer technology. Winnipeg has become a hotbed for cool shops engaged in new media, including digital imaging, animation and special effects, interactive games and audio/video production.
Our cultural portfolio and cutting-edge creative capabilities are inspired by high-performance graduates of some of the best professional arts and production programs in the country.
Companies that depend on ingenuity find bright ideas growing in Winnipeg.
Winnipeg has one of Canada’s highest levels of spending on entertainment as a percentage of total household expenditures, so it’s clear that these types of pursuits—from both professional and recreational perspectives—resonate on a meaningful level with Winnipeggers from all walks of life. On average, Winnipeg households spend about six per cent of their household expenditures on entertainment. Total entertainment spending by Winnipeggers is estimated at approximately $1.9 billion per year.
Known as the ‘Cultural Cradle of Canada,’ Winnipeg’s creative industries sector is well-established and world class, and its multifaceted offerings continue to evolve and expand. Canada’s Royal Winnipeg Ballet, the Winnipeg Symphony Orchestra and the Royal Manitoba Theatre Centre have all earned international reputations.
With more than 4,600 groups and businesses involved in music, performing and visual arts, and more than 400 in film and video production. In addition, there are over 900 architectural, engineering specialized design firms, more than 300 advertising and marketing businesses, and 100 are engaged in writing and published works.
- Winnipeg’s (CMA) creative industries employs 20,500 people.
- Approximately 80 per cent of workers and 85 per cent of business establishments in Manitoba’s creative industries sector are based in the Winnipeg CMA.
- New Media Manitoba, the industry association supporting the interactive digital media industry, has more than 1,100 members in the province.
- In 2017-2018 Manitoba’s total screen-based production volume topped $173 million, an increase of $46 million from the previous year. The volume is projected to grow to $250 million in 2018/2019.
Post-secondary graduates entering industry each year (MB)
Members in New Media Manitoba industry association (MB)
2017/18 total screen-based production volume
Workers in industry (Winnipeg CMA)
Sources: Province of Manitoba (2016), New Media Manitoba (2016), Manitoba Film and Music (2018), Statistics Canada (2017)