Media Release

International Lego Day: Time to get 'schooled' in economic development

International Lego Day: Time to get 'schooled' in economic development


January 27, 2021

International Lego Day: Time to get ‘schooled’ in economic development 

Lego stop-motion video and teacher's toolkit shows how to build a city that keeps growing  

WINNIPEG, MB – In honour of International Lego Day on Jan. 28, and our love of all things economic development, Economic Development Winnipeg (EDW) wanted to start with the building blocks of what makes a great city. What exactly is economic development? It’s a question posed to many organizations tasked with growing the economy of a city or province. There are plenty of explanations floating around but they can be quite complicated. Economic Development Winnipeg (EDW) simplified the idea on a new microsite,

What better way to explain how to create a stronger city than making a stop-motion video using everyone’s favourite childhood medium, Lego. The video is targeted to the next generation of city builders; students. They can follow our main character through an imagined city as he learns how economic development amplifies a city’s advantages to help its businesses and people prosper. 

"From businesses to students, we will all need to come together to build a stronger Winnipeg in 2021 and beyond.  We wanted to show how economic development can help our city recover but also how we can all play a part in building the kind of city we want in the future,” adds Spiring.   

EDW worked with educators to put together a teacher’s toolkit which includes a lesson plan and activities to help their students better understand economic development. There are tips on how to create a stop-motion video using Lego so students can build their own great city. At the same time, we wanted to show some love to our own awesome city, so there is a quiz and interesting factoids centred on Winnipeg.  

“What makes a truly great city and why do people love to live there? It starts with a high quality of life and well-paying jobs with great local companies. Economic development brings the right people together who can help a city grow and make it better,” says Dayna Spiring, President & CEO, Economic Development Winnipeg. 

Media outlets can access high-resolution pictures of the Lego project here.

You can also read more about this project in the EDW Newsroom.



About Economic Development Winnipeg Inc. 

Economic Development Winnipeg Inc. (EDW) is the city’s lead economic development agency and champion for local growth. We use expert analysis to highlight the Winnipeg Advantage and prove why we are the best place to live, work and visit. Through the Tourism Winnipeg and YES! Winnipeg business development teams, EDW grows the local economy by attracting business, investment, events, meetings and people to our city. EDW is governed by a private-sector board and driven by the needs of the business community. 


For further information, please contact: 

Eleanor Coopsammy 
Corporate Creative Communications Manager  
Economic Development Winnipeg Inc. 



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