Media Release

New welcome signs for Winnipeg

New welcome signs for Winnipeg

The latest initiative in Winnipeg's new place brand rollout

Winnipeg—Three months after launching the new place brand, Winnipeg: Made from what’s real, new welcome signs are going up on highways coming into our city. Economic Development Winnipeg’s President & CEO, Dayna Spiring joined Shane Storie, President & Founder of SRS Signs and Services for the reveal at SRS’s shop on Notre Dame Avenue, this morning.

“When we looked at replacing the city signs welcoming people to Winnipeg, we wanted to engage a strong local company that reflects the genuine and creative people who help to drive our economy and our community,” said Dayna Spiring, President & CEO of Economic Development Winnipeg. “SRS is a great example of that and we’re proud to partner with them on these signs.”

People can now see the first welcome sign as they come into Winnipeg at Brookside Boulevard (Route 90 & Farmer Road) featuring the new place brand and a land acknowledgement. There are 10 signs in total, with nine more signs expected to go up around the city between now and the end of October. You can find a map of all the locations here.

“We’ve had our hand in making two iconic signs so far including the Winnipeg sign at The Forks and the Garbage Hill sign, so it’s amazing to be part of another sign that will be part of the history and evolution of this city,” said Shane Storie, President & Owner of SRS Signs & Services. “We hope we continue to get calls to be involved and engaged in the community I so love.”

The Winnipeg: Made from what’s real place brand featured on the welcome signs is also being used in marketing collateral to showcase our city and is intended to attract more investmenttalent and tourism to Winnipeg. Economic Development Winnipeg has partnered with other local businesses and artisans on brand merchandise with plans for more exciting collaborations for this fall and winter.

If you missed the reveal, be sure to check out the behind-the-scenes video and photos.

We encourage Winnipeggers to celebrate our city. They can buy Winnipeg: Made from what’s real merchandise, and learn more about collaborations with local businesses at


YES! Winnipeg Investors

Economic Development Winnipeg

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