EDW’s knowledgeable and friendly staff are always ready to assist you with information and requests, providing professional service with a smile.
Responsible for the entire staffing complement, EDW’s executive leadership team consists of the president and CEO (Dayna Spiring), senior vice president (Greg Dandewich), executive director of tourism (Karen Goossen) and leader, of YES! Winnipeg.
President & CEO
Economic Development Winnipeg Inc. (EDW) is the lead economic development agency for Winnipeg, encompassing EDW, YES! Winnipeg and Tourism Winnipeg. Dayna directs all aspects of the corporation’s activities. She provides leadership and strategic direction, collaborates with key stakeholders and is a driving force behind making Winnipeg a compelling choice for business and tourism. She also participates on the boards of directors for Manitoba Hydro (a provincial Crown corporation) and Winpak Ltd. (a Winnipeg-based plastic-packaging pioneer). As the former chief strategy officer and general counsel of the Canadian Wheat Board (CWB), Dayna was charged with leading a group of senior-level employees, financial advisors and lawyers in preparing the federally controlled entity for privatization. Dayna’s supplemental responsibilities during her 10-year tenure at the CWB also involved facilitating government and stakeholder relations during a period of intense public scrutiny and debate. As well, Dayna spearheaded all marketing and communications efforts at the CWB and served as its corporate secretary. In addition to Dayna’s extensive professional experience, which includes five years as an associate at Aikins, MacAulay & Thorvaldson LLP in the early 2000s, she is a passionate Winnipegger with a drive to volunteer. Currently the vice-chair of the Winnipeg Football Club’s board of directors and the first-ever woman to serve on the Canadian Football League’s board of governors, she previously led the team that brought the Gold Medal Plates competition to Winnipeg. Dayna earned a Bachelor of Laws degree from the University of Manitoba. Earlier, she completed a Bachelor of Arts degree (honours) from the same institution, majoring in political science. In 2015, Dayna participated in the Directors Education Program within the Rotman School of Management at the University of Toronto, obtaining the ICD.D designation.
Senior Vice President
Greg excels at relationship building, facilitating strategic partnerships, coordinating industry and sector initiatives, and forging substantive collaborations between the public and private sectors.
Nike has been a key member of the EDW team since joining the organization in 2014. Her current responsibilities incorporate all aspects of the day-to-day financial management duties of the corporation, as well as directing all finance-related administrative activities.
Executive Assistant to the President & CEO
Janel assists Dayna with issues management involving such aspects as scheduling, event planning, meeting management and communications-related tasks. She also serves as the primary liaison for EDW's board of directors and coordinates all board-related activities germane to the organization.
In her role as EDW's receptionist, Lynda welcomes all in-person inquiries and directs all electronic correspondence received in the general mailbox to applicable staff. She also provides organization-wide administrative support for multiple EDW functions, most notably in the research, marketing and communications areas.
Economic Development Team
Director, Market Intelligence
Ed is responsible for all in-house research and analyses that targets companies considering a relocation or expansion into Winnipeg. His role includes the management and preparation of the following profiles: local, regional and global economic trends; industry sectors; key economic indicators; and business information. Ed also conducts ongoing strategic research projects in collaboration with industry and government stakeholders.
Manager, Market Intelligence
Marcus's role is a multi-functional role within EDW. His responsibilities involve database management, research-related deliverables, data analysis, preparation of trend reports and maintenance of information products.
YES! Winnipeg Team
Director, Business Development
Sector: Aerospace, Advanced Manufacturing - Sonya proactively identifies new prospects to attract to Winnipeg by developing positive relationships with leading site selector consultants and informing them of Winnipeg's strong value proposition. She also represents YES! Winnipeg on international business missions, welcomes incoming international delegations and serves as the business development professional for the city's aerospace sector.
Senior Manager, Business Development
Sectors: Creative Industries, Energy & Environment, ICT, Financial Services - Bill proactively identifies new prospects within his sectors of responsibility and advances each prospect to a successful conclusion by understanding what assistance they require and engaging appropriate collaborators to deliver what the client needs.
Manager, Business Development
Sectors: Agriculture, Transportation & Distribution, Life Sciences - Jocelyn finds new prospects within her sectors of responsibility and advances each prospect to a successful conclusion by understanding what assistance they require and engaging appropriate collaborators to deliver what the client needs.
Investor and Stakeholder Engagement Coordinator
Whitney is responsible for leading the coordination of events, communications and activities with YES! Winnipeg’s investor network in conjunction with EDW's president and CEO, Dayna Spiring, and YES! Winnipeg's leader, Vince Barletta.
Tourism Winnipeg Team
Manager, Business Development (on maternity leave)
Grace is responsible for selling and promoting Winnipeg as the destination of choice for meetings and conventions. Her main focus is attracting tourism business through the association and corporate markets.
Manager, Business Development
Natalie is responsible for selling and promoting Winnipeg as the destination of choice for meetings and conventions and overseeing the sales division. Her main focus is attracting tourism business through associations, societies, federations and unions.
Marketing & Branding Team
Croft Petersmeyer (Parental Leave)
Director, Corporate Communications
Croft manages all communications for Economic Development Winnipeg. He executes a broad spectrum of deliverables based on strategic communications plans spanning both digital and print formats. Croft also serves as the primary point of contact for all EDW-related media inquiries.
Manager, Social Media & Creative Communications
Mike is responsible for development and execution of Tourism Winnipeg's social media plan. He is also responsible for all creative online and offline writing for various marketing mediums.
Karen is responsible for the graphic design of the sales and marketing initiatives and maintains the brand standards.
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