Video SpotlightWinnipeg: You Ain't Seen Nothing Yet
Grow Closer: Centre of Attractions
Six thousand years ago, people journeyed to the junction of the Red and Assiniboine rivers to meet, trade and share experiences. Millennia later, with one of the largest French-speaking communities outside Quebec on the east bank and The Forks on the west, Winnipeg remains a significant crossroads of culture, commerce and tourism.
Arts and culture lovers from around the world hail Winnipeg as one of Canada’s ‘must see’ destinations. Canada’s Royal Winnipeg Ballet is surrounded by scores of arts groups. MTS Centre, Manitoba’s largest indoor setting for sports and entertainment, has ranked as high as third among Canada’s busiest buildings according to Pollstar magazine—a leading entertainment industry publication.
A four-season slate of hundreds of annual festivals, including Folklorama, Festival du Voyageur and the Winnipeg Folk Festival, draw record crowds every year. And the $351-million Canadian Museum for Human Rights will soon commence its global dialogue as stories are shared, discussions are encouraged and alternative viewpoints are welcomed—all with the goal of creating a world where everyone is respected and valued.
Winnipeg’s diverse attractions are supported by a wide range of accommodations, tantalizing culinary experiences and recreation options that appeal to every visitor.
Grow closer to Winnipeg as you embrace our past and celebrate our future.
The tourism sector in Winnipeg employs about 39,500 people at approximately 3,100 establishments. This includes a mixture of small, medium and large local, national and international businesses and not-for-profit organizations. Tourism spending supports more than 11,000 tourism related jobs. The sector is represented by seasonal and year-round operations, dining establishments, bed and breakfasts, hotels, outfitters, outdoor adventures, tour operators, eco-tourism, festivals, museums, cultural events, casinos, performing arts, spectator sports, amusement parks and heritage sites.
Top attractions include the Exchange District, a national historical site; The Manitoba Museum, featuring natural and cultural exhibits; the Royal Canadian Mint; Assiniboine Park; St. Boniface; and The Forks National Historic Site of Canada, featuring a food market, independent merchants, green space, a concert stage and historical interpretations of the site. Winnipeg is also home to one of the best collections of turn-of the-last-century buildings in North America.
- Tourism is a $1.12 billion industry in Manitoba.
- Winnipeg is visited by four million people (overnight and day trips) for leisure, business and other personal reasons.
- Total direct visitor expenditures generated in 2011 were an estimated $647 million.
- In 2011, 693,000 people or 17 per cent of travellers visited Winnipeg for business purposes and spent $182 million.
- With $54 million in direct spending in 2011, U.S. visitors represent Winnipeg’s largest international travel market (accounting for 72 per cent of visitors within this segment).
- Manitobans represent the largest share of visitors to Winnipeg (3.2 million or 76 per cent).
- Overall hotel occupancy in 2011 equalled 70 per cent, which outperformed the Canadian average of 61 per cent.
- Winnipeg’s average revenue per available room (RevPAR) grew four per cent in 2011 to $82 and continues to outperform the national average of $78.
Tourism Winnipeg, a division of Economic Development Winnipeg Inc., is the city’s destination marketing organization, responsible for attracting new tourism business to Winnipeg and increasing overnight visitations to the city through a wide array of collaborative initiatives with industry and partners. Visit the Tourism Winnipeg website for an even greater appreciation of the compelling options found within this sector.