Grow Brighter: Creative and Clever
Winnipeg is stage and screen to an internationally recognized community of creative professionals. From award-winning writers and performers, artists and animators, and directors and designers to box office-generating production companies and agencies, Winnipeg produces work acclaimed around the world.
Feature films and documentaries. Radio and television programming. Creative writing and songwriting. Graphic design and fine art. The range is as diverse as the city itself. And destination architecture abounds, spanning from historic turn-of-the-century neighbourhoods like the Exchange District to iconic structures of the modern era like the Winnipeg James Armstrong Richardson International Airport and the Canadian Museum for Human Rights.
The next generation of entertainment is also prospering here, supported by skilled talent and computer technology. Winnipeg has become a hotbed for hot shops engaged in new media, including digital imaging, animation and special effects, interactive games and audio/video production.
Our cultural portfolio and cutting-edge creative capabilities are inspired by high-performance graduates of some of the best professional arts and production programs in the country.
Companies that depend on ingenuity find bright ideas growing in Winnipeg.
Winnipeg has one of Canada’s highest levels of spending on entertainment as a percentage of total household expenditures, so it’s clear that these types of pursuits—from both professional and recreational perspectives—resonate on a meaningful level with Winnipeggers from all walks of life. On average, Winnipeg households spent six per cent of their household expenditures on entertainment in 2011. Total entertainment spending by Winnipeggers is estimated at approximately $1.9 billion per year.
Known as the ‘Cultural Cradle of Canada,’ Winnipeg’s creative industries sector is well-established and world class, and its multifaceted offerings continue to evolve and expand. Canada’s Royal Winnipeg Ballet, the Winnipeg Symphony Orchestra and the Royal Manitoba Theatre Centre have all earned international reputations.
With nearly 3,000 business establishments active in Winnipeg’s creative sector, 500 businesses are involved in visual and performing arts with another 290 in film and video production. More than 1,000 are architectural, engineering, advertising and creative design firms and 130 are engaged in writing and published works.
- Federal, provincial and municipal governments collectively spent $317 million on culture in Manitoba in 2009/2010, much of which was spent in Winnipeg.
- Winnipeg’s creative industries employ about 24,000 workers (six per cent of the city’s total labour force).
- Employment growth within Winnipeg’s creative industries jumped 13 per cent from 2007 to 2012.
- Approximately 80 per cent of workers and 85 per cent of business establishments in Manitoba’s creative industries sector are based in Winnipeg.
- About 1,200 Manitoba musical artists actively performed, toured or released material in 2011 (226 albums were completed).
- New Media Manitoba, the industry association supporting the interactive digital media industry, has more than 1,100 members.