Media Release

Inaugural SHEDay Coming to RBC Convention Centre Winnipeg

November 25, 2014: Winnipeg, MB – The inaugural SHEday—a compelling experience of sharing, hearing and empowering for entrepreneurial, pre-executive and executive women—will take place on January 15, 2015, at the RBC Convention Centre Winnipeg. Presented by Economic Development Winnipeg Inc. (EDW), with title sponsor RBC Royal Bank, this leadership event will see 10 powerful speakers share their thoughts on the importance of women supporting women, navigating the leadership system and maximizing the authenticity of your personal brand.

“As the lead economic development agency for Winnipeg, EDW is committed to identifying and leading community and social development opportunities that promote a diverse economy and a higher quality of life for our citizens,” said Marina R. James, president and CEO of Economic Development Winnipeg Inc. and co-chair of SHEday 2015. “We are thrilled to present the inaugural SHEday, and we thank our title sponsor RBC for its commitment to providing women with the opportunity to share stories and information, to hear about challenges faced when pursuing ambitions and to empower each other with the confidence and skills needed to continue moving forward.”

“The advancement of women requires consistent focus and ongoing opportunities to lean in with one another to reach our full potential,” said Brenda LaRose, executive search partner of Leaders & Co. and co-chair of SHEday 2015. “SHEday will provide an experience for our local leaders to teach, inspire, connect and encourage belief in Winnipeg’s rising stars.”

SHEday 2015 participants will benefit from valuable insights on topics like eminence and what makes you essential, leadership and executive presence, the power of authenticity, navigating your career through mentorship and using social media to build your brand. Participants will also get the chance to network with over 200 like-minded female leaders.

SHEday 2015 speakers:

SHEday 2015 co-chairs:

SHEday 2015 tickets are just $39 per person and include an event pass, lunch, snacks, beverages and access to a headshot lounge. To purchase tickets, go to

For further information about SHEday 2015, please visit


About Economic Development Winnipeg Inc.
Economic Development Winnipeg Inc. (EDW) is the lead economic development agency for Winnipeg. EDW facilitates investment promotion and attraction, capacity building, tourism development, marketing and the management of market information. By applying competitive intelligence and by fostering relationships with industry leaders, government officials and community stakeholders, potential opportunities and innovation drivers are evaluated to develop key industries and define future economic growth. EDW supports targeted sector, community and social development and promotes Winnipeg’s diverse economy and high quality of life.

EDW leads global investment attraction, and local business retention and expansion, with its YES! Winnipeg initiative. YES! Winnipeg’s business development team assists in the creation and retention of jobs, identifies opportunities that attract new investment, focuses on expansion and helps local entrepreneurs launch new commercial ventures.

Tourism Winnipeg is the city’s official destination marketing organization tasked with increasing visitation and delivering the best possible visitor experience. A division of Economic Development Winnipeg Inc., Tourism Winnipeg’s mission is to facilitate a healthy, prosperous, responsible and fully integrated tourism industry that enhances Winnipeg’s economic growth through the acquisition of meetings, conventions, sports and events, group travel and leisure tourism.

For media requests, please contact:

Caroline Swystun
Project Manager, Marketing & Communications
Economic Development Winnipeg Inc.
Phone: 204.954.1979


YES! Winnipeg Investors

Economic Development Winnipeg

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Winnipeg, Manitoba
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